How are consumers changing behaviour when buying takeaways?

Vybe tracks consumer sentiment and visualises change-over-time across a wide-range of insights.

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Choosing smaller portions
0%
Choosing bigger portions
0%
Choosing cheaper options
0%
Choosing expensive option
0%
Visiting takeaways less
0%
Visiting takeaways more
0%
Stopped visiting takeaway
0%
Never buy takeaways
0%
No change
0%

We asked the Vypr Community the following question, ‘When buying a takeaway, how has your behaviour changed as a result of rising costs of living?’. Please note, consumers could select multiple options. Here are the results.

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How are consumers changing behaviour when buying takeaways?

The line chart shows a full view to visualise the consumer insights change-over-time.

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Have your takeaway buying habits changed since the cost of living crisis? |

  • Option 01
    Yes, I order fewer
  • Option 02
    Yes, I order more
  • Option 03
    No

In which of these categories will you continue to buy branded products? |

  • Option 01
    Confectionery
  • Option 02
    Drinks
  • Option 03
    Meat / Fish

What is your favourite chocolate brand? |

  • Option 01
    Cadbury's
  • Option 02
    Galaxy
  • Option 03
    Lindt

"[Vypr] is crucial in helping us answer questions quickly… Often, we get answers within an hour, meaning we can make agile decisions on the fly and avoid the need for an expensive and time-consuming piece of ad hoc research!"

Research Manager, The Co-op

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